Advertising Essentials
Students are introduced to the different creative skills central to the advertising business. They learn both through twenty-minute conceptual exercises and through being taught the basics of developing print ads and TV commercials. Students finish the program with a final project that they present to the class.
Course Syllabus
As a result of successfully completing this course, students...
Will be able to:
- Evaluate what is good and/or bad in an ad or campaign.
- Write a basic creative brief.
- Present a concept and sell their idea.
- Conduct research and compile information in preparation for creating an ad or campaign
- Comprehend industry terminology
Will display the following attitudes/professional behaviors:
- Meet assigned deadlines
- Accept and apply critiques
- Analyze and discuss work using industry specific terminology
- Prepare for and contribute to class discussions and critiques
Course Additional Information
*Additional Fees: Occasionally a course will require additional fees. These fees cover labs, materials, equipment costs, and more. Estimated cost of supplies: $35
Online Course Start and End Dates: February 17, 2024 — April 5, 2024
Course Schedule
| Code | Start date | End date | Course Type | |
| AE 20 OL | February 17, 2024 | April 5, 2024 | Online |