Fashion Marketing & Entrepreneurship
This course covers growing importance of entrepreneurship and new business models in the fashion industry. Students discuss branding, marketing strategy and promotional techniques, and apply these skills to develop a new fashion business concept. Professional presentation techniques for marketing concepts are emphasized in the course project.
Course Syllabus
As a result of successfully completing this course, students...
Will be able to:
- Research and analyze new business models within the fashion industry
- Develop an entrepreneurial brand concept, via verbiage and visuals
- Analyze consumer data and create target customer profiles
- Develop marketing strategy for a new fashion concept
- Use professional presentation techniques to create a marketing presentation
Will display the following attitudes/professional behaviors:
- Meet assigned deadlines
- Accept and apply critiques
- Analyze and discuss work using industry specific terminology
- Prepare for and contribute to class discussions and critiques
Course Additional Information
*Additional Fees: Occasionally a course will require additional fees. These fees cover labs, materials, equipment costs, and more.
Online Course Start and End Dates: October 7, 2023 - November 17, 2023
Course Schedule
| Code | Start date | End date | Course Type | |
| AE FSH55 OL | October 7, 2023 | November 17, 2023 | Online |