Fashion Marketing & Entrepreneurship





This course covers growing importance of entrepreneurship and new business models in the fashion industry. Students discuss branding, marketing strategy and promotional techniques, and apply these skills to develop a new fashion business concept. Professional presentation techniques for marketing concepts are emphasized in the course project.


Course Syllabus

As a result of successfully completing this course, students...

Will be able to:

  • Research and analyze new business models within the fashion industry
  • Develop an entrepreneurial brand concept, via verbiage and visuals
  • Analyze consumer data and create target customer profiles
  • Develop marketing strategy for a new fashion concept
  • Use professional presentation techniques to create a marketing presentation

Will display the following attitudes/professional behaviors:

  • Meet assigned deadlines
  • Accept and apply critiques
  • Analyze and discuss work using industry specific terminology
  • Prepare for and contribute to class discussions and critiques

Course Additional Information

*Additional Fees: Occasionally a course will require additional fees. These fees cover labs, materials, equipment costs, and more.

Virtual Onsite Course Start and End Dates: September 26, 2022 — November 11, 2022


Course Schedule

Code Start date End date Course Type
AE FSH55 OLSeptember 26, 2022November 11, 2022Online




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