Fashion Merchandising from the Retail Perspective
This course is an overview of the important factors that are addressed within the realm of retail merchandising. Students will become acquainted with the how-tos of the professional buying process, merchandise presentations, window displays, management, consumer behavior, and important contemporary trends related to store concepts and technology.
Course Syllabus
As a result of successfully completing this course, students...
Will be able to:
- Evaluate a retail environment with an informed eye for visual presentation and customer experience
- Understand the selling process and appreciate the value of sales competency
Will be familiar with:
- The buying process
- Consumer motivation and basic marketing strategies
Will display the following attitudes/ professional behaviors:
- Appreciation for the complexities of management
- Have new insight into how marketing affects their purchasing decisions
Course Additional Information
*Additional Fees: Occasionally a course will require additional fees. These fees cover labs, materials, equipment costs, and more.
Course Schedule
| Start date | End date | Semester | |
| February 20, 2021 | April 9, 2021 | Spring |