Fashion Merchandising from the Retail Perspective

This course is an overview of the important factors that are addressed within the realm of retail merchandising. Students will become acquainted with the how-tos of the professional buying process, merchandise presentations, window displays, management, consumer behavior, and important contemporary trends related to store concepts and technology.

Course Syllabus

As a result of successfully completing this course, students...

Will be able to:

  • Evaluate a retail environment with an informed eye for visual presentation and customer experience
  • Understand the selling process and appreciate the value of sales competency

Will be familiar with:

  • The buying process
  • Consumer motivation and basic marketing strategies

Will display the following attitudes/ professional behaviors:

  • Appreciation for the complexities of management
  • Have new insight into how marketing affects their purchasing decisions

Course Additional Information

Additional Fees: Occasionally a course will require additional fees. These fees cover labs, materials, equipment costs, and more.

Online Course Start and End Dates: October 2, 2021 — November 12, 2021

No course schedule was set for this course

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